The Heartland Difference - Relationships

Unlike many intermediaries, Heartland isn't driven by the discriminate auction mentality. Instead, we choose to concentrate on building long-term relationships. We take the time to get to know our clients and their particular business and industry, and we strive to understand their special needs such as estate planning or liquidity issues. In doing so, we are well prepared to assist clients with finding the best strategic fit should they decide to explore potential exit alternatives. Heartland will discreetly stay in contact, for years if need be, because we believe that by serving our clients' long-term interests, we both ultimately benefit.

The Heartland Difference - Knowledge

At Heartland, we feel we can never know too much about our clients and their businesses. To stay current on situations that may impact our clients, we actively track various industry groups and thousands of individual companies using our proprietary database as well as traditional reference sources. This research enables us to identify key buyers or sellers and their preferences, and understand market trends and pricing. Heartland believes that understanding our clients' competitive strengths and weaknesses allows us to provide the greatest value added service, over the long term.

The Heartland Difference - Integrity

Heartland is committed to providing the utmost in professional service, integrity and confidentiality. As our name suggests, our roots are Midwestern, and we subscribe to the regions strong work ethic and values. When a client tells us their strategic goals and objectives, and provides us with financial information and proprietary data, they know they can trust Heartland to keep this information confidential. We will never compete with a client for a deal. We believe in being forthright and in keeping our fees reasonable.